Seriously, who hasn’t wondered how the heck restaurants price wine?  In today’s WSJ, they crack the code and provide some good insight. 

The story is free, but if you’re looking for the highlights, here they are (directly copied from the story):

  • Sometimes, more-expensive wines are the better deals.
  • Wines from regions like Argentina and Spain are likely to be marked up less than ones from Napa or Bordeaux.
  • And if you’re looking for value, don’t order wine by the glass.
  • Go for lesser-known regions and varietals (they’re cheaper).